[Perencanaan Strategis] Knowing Your Audiences: Pemetaan dan Penyasaran Audiens dalam Komunikasi Pemasaran

  “There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone.”[1]   Berbeda dengan pemasaran dari perspektif manajemen bisnis, komunikasi pemasaran menarget lebih dari konsumen dan pelanggan. […]

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