Imagining The Future of PR: Getting to Know Automated Data-Driven Media Analytics

A friend of mine just finished her undergraduate thesis on Artificial Intelligence (AI) use in journalism. I was impressed—to the fact that journalism, which some considered to be in-between labor works and art can be replaced so easily with machine learning and automated bots—and of course, to her perseverance in pursuing the topic. I always […]

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#31 – The Declining Trust in News

What is news? I have learnt journalism independently for four years, yet I can never answer this question without the slightest bit of doubt. For media professionals, this question goes beyond textbook-based definitive thinking. It questions the line between news and other kinds of written text—something that is never been easy to define. It is […]

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#29 – The Most Brilliant Marketing Communications Campaigns of All-Time

…Or at least the most brilliant campaigns in the 21st century by my standards.   1. Volvo “The Greatest Interception” This is by far my favorite campaign of all-time. Simple, brilliant, yet extremely cheap—Volvo hijacked America’s greatest sports events’ ad slots into social conversations without spending any advertising budgets. In the campaign, the company asked […]

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