[Perencanaan Strategis] Knowing Your Audiences: Pemetaan dan Penyasaran Audiens dalam Komunikasi Pemasaran

  “There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone.”[1]   Berbeda dengan pemasaran dari perspektif manajemen bisnis, komunikasi pemasaran menarget lebih dari konsumen dan pelanggan. […]

Share

[Perencanaan Media Iklan] Segmenting The Audiences: Perencanaan Media Iklan dan Kecenderungan Konsumsi Media

“Audiences become interested in certain subjects because a need or want is developed. They choose the television programs they watch and the magazines they read because they expect to see certain subjects that satisfy their interests quickly.”[1]   Iklan, sebagai media promosi, melalui proses perencanaan terlebih dulu sebelum ditayangkan pada target konsumen. Perencanaan iklan, salah […]

Share