#5 – Brand Recall through Tech-induced Advertisment: Burger King “Connected Whopper” (2017)

What can you do when your ad can only have the limited 15 seconds spot? Burger King has the answer—ask Google to explain it for you. In their recent television ad, Burger King and their award-winning agency, David, decided to twist the use of technologically-advanced Google Home for their advantages. The ad began with a […]

Share

USIPP Discontinued?

It is with great sadness that I announce this—US-Indonesia Partnership Program (USIPP) will be discontinued this year… Before continuing your reading below, please read my story on USIPP here (if you haven’t already, and I assure you it is not a clickbait ad). A few weeks ago, a fellow USIPP exchanger said that her university’s faculty had […]

Share

Trump – Catatan Pinggir Tempo 14-20 November 2016

Donald Trump adalah gejala penyakit kambuhan Amerika. Penyakit ini dimulai dari sederet ketimpangan. Ada ketimpangan sosial antara yang kaya dan yang miskin, antara yang “sudah sangat kaya” dan “belum kaya”. Di sini, garis pemisah makin tegas dan tebal dalam tiga dasawarsa terakhir. Memang diyakinkan berulang-ulang sahihnya “Impian Amerika”, impian yang jadi sejenis iman, bahwa siapa […]

Share

US – Indonesia Partnership Program USIPP 2016: Summer Exchange on Religious Pluralism and Democracic Society

A note on being an Indonesian representative of USIPP 2016 If you are looking for an intercultural exchange, I advise you to overlook this one. USIPP goes way beyond the commonly found undergraduate summer exchanges, for it is not just a matter of cultural differences that are being higlighted, but also the very core of […]

Share