#29 – The Most Brilliant Marketing Communications Campaigns of All-Time

…Or at least the most brilliant campaigns in the 21st century by my standards.   1. Volvo “The Greatest Interception” This is by far my favorite campaign of all-time. Simple, brilliant, yet extremely cheap—Volvo hijacked America’s greatest sports events’ ad slots into social conversations without spending any advertising budgets. In the campaign, the company asked […]

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#5 – Brand Recall through Tech-induced Advertisment: Burger King “Connected Whopper” (2017)

What can you do when your ad can only have the limited 15 seconds spot? Burger King has the answer—ask Google to explain it for you. In their recent television ad, Burger King and their award-winning agency, David, decided to twist the use of technologically-advanced Google Home for their advantages. The ad began with a […]

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[Perencanaan Strategis] Setting The Objectives: Penentuan Sasaran dalam Komunikasi Pemasaran

“Most non-specialists say that advertising tries to sell things: those with more awareness of marketing terminology might say that it seeks to raise awareness of brands. From these examples we can already see that asking what advertising does is not a simple question. Carefully conceived and creative advertising can be a subtle and precise instrument […]

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