Imagining The Future of PR: Getting to Know Automated Data-Driven Media Analytics

A friend of mine just finished her undergraduate thesis on Artificial Intelligence (AI) use in journalism. I was impressed—to the fact that journalism, which some considered to be in-between labor works and art can be replaced so easily with machine learning and automated bots—and of course, to her perseverance in pursuing the topic. I always […]

Sayup Elegi Pembebasan – Review “Khotbah di Atas Bukit” oleh Kuntowijoyo

  “Tinggalkan segala milikmu. Apa saja yang menjadi milikmu, sebenarnya memilikimu. Dan engkau tidak lagi merdeka. Engkau mengira itu kekuasaan, tidak. Itu membuatmu takluk. Membelenggumu!” —Humam pada Barman, “Khotbah di Atas Bukit”, hlm. 71.   Kuntowijoyo identik dengan eksistensialisme. Para pembaca teks gagasan sastrawan lawas itu pasti sudah hapal dengan objek-objek penulisan seputar pemikiran kehidupan […]

#31 – The Declining Trust in News

What is news? I have learnt journalism independently for four years, yet I can never answer this question without the slightest bit of doubt. For media professionals, this question goes beyond textbook-based definitive thinking. It questions the line between news and other kinds of written text—something that is never been easy to define. It is […]

#30 – Brand as A Person

“To understand how a brand would behave, try to imagine it as a person.” I heard it all so often in every class conveyed by Ms. Pulung, especially on Brand Management. However, it has been the most prominent yet useful advice I’ve noted down in branding. A brand can have this strong personality, promise, essence, […]

#29 – The Most Brilliant Marketing Communications Campaigns of All-Time

…Or at least the most brilliant campaigns in the 21st century by my standards.   1. Volvo “The Greatest Interception” This is by far my favorite campaign of all-time. Simple, brilliant, yet extremely cheap—Volvo hijacked America’s greatest sports events’ ad slots into social conversations without spending any advertising budgets. In the campaign, the company asked […]

#28 – Sepenggal Kasih Hari Minggu: Review “Kenang-kenangan Seorang Wanita Pemalu” oleh W.S. Rendra

Saya merasa kasihan kepadanya. Saya ingin mengatakan bahwa saya pun mencintainya. Sangat, sangat, sangat, sangat mencintainya. Dan, saya merasa bahwa sayantelah terangkat ke awang-awang waktu ia mencium telapak tangan saya. Seharusnya ia tahu itu. Saya tak usah mengatakannya. Saya tak tahu bagaimana mengatakannya. —Kenang-kenangan Seorang Wanita Pemalu, hlm. 8. Saya adalah seorang wanita pemalu yang mendambakan […]